TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. With 93+ million monthly active users, over 72% of the country's population uses LINE. Use tab to navigate through the menu items. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. Then you can access your favorite statistics via the star in the header. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Business Solutions including all features. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. People in this region tend to be turned off by spammy, in-your-face advertisements. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. It's safe to say that, 5. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. Well, once again, the data holds some surprises. You need at least a Starter Account to use this feature. Insider Intelligence Inc. All Rights Reserved. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. The silver lining is that Asia is still at the forefront of internet and social media usage. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Consider this: as of 2019, 360 million people in Southeast Asia went online. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. And in Asia, those trends are changing all the time, given the region's diverse cultures, languages, and market behaviors. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. This button displays the currently selected search type. Proprietary data and over 3,000 third-party sources about the most important topics. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). Are you interested in testing our business solutions? Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. The ultimate list of Linkedin Statistics that you need to know in 2023. Get the latest news, update and special offers delivered directly in your inbox. Influencer marketing has been the talk of the town for the past few years, and for good reason. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. It's all about the "For You Page" feature. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Meanwhile, 36.6% use social platforms to fill their free time. Social media market share Asia 2022, by platform. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. Currently, you are using a shared account. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. Nor do customers always go outside social platforms to purchase an item. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. 24.00 million. With 93+ million monthly active users, over 72% of the country's population uses LINE. How Will Social Network Usage Change in Asia-Pacific in 2022? In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! But fear not! There's Beams, Spotify Podcasts, Twitter Space and more. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. Exportable files for easy reading, analysis and sharing. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. February 28, 2022. This indicates that many Thai people use Facebook to gain new information and to shop for new products. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. "Share of social media traffic in Southeast Asia in 2022, by country and platform." A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. When choosing from the apps available, you must consider the audience for your brand. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. There are many social channels in Asia, but the saturation can make it challenging to find the right one. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. WeChat is the largest, with over 1.2 billion monthly active users. That's the power of branded content in action! We also examine user trends among the major international platforms and those in China. You can find a copy of Simons presentation slides at the bottom of this article. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. QQ works best on desktops and is mainly used to send emails or share files. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. Turning customers into advocates isnt always easy. These reports offer in-depth insights into digital behaviours across more than 230 countries and territories around the world, exploring how people of all ages use the internet, social media, mobile devices, and ecommerce. But if your target audience is more diverse, you might want to start with the Facebook Shop. The most popular social media platforms. However, YouTube usage is catching up. Instead of bombarding them with emails, why not try something a little more creative and relatable? What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. There were 56.85 million social media users in Thailand in January 2022.. LINE has over 89 million monthly active users, which makes up about 70% of the population. 89.3% of the entire South Korean population are social media users. The same convenience works for social commerce sellers. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. At 4 hours and 15 minutes, internet users in the Philippines spend the most amount of time on social media per day across APAC. To use individual functions (e.g., mark statistics as favourites, set As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. A whopping 92% are on Facebook, 76% sell via WhatsApp, 72% sell on Instagram, and 49% are on Facebook Messenger. [Online]. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. liability for the information given being complete or correct. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. Euro Freelancers. In 2023, there's no denying the huge potential of S-commerce. A paid subscription is required for full access. Access to this and all other statistics on 80,000 topics from, Show sources information Which Countries Use Social Media the Most? That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . However, usage and popularity vary significantly between countries. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . That's user-generated content, or UGC for short! Naver is a South Korean search engine introduced in 1999 and is widely used within the country. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. You only have access to basic statistics. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) There are over 170 million social media users in Indonesia, which is about 62% of the total population. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. What's new and trending on the blog? As of 2020, it also held nearly 93 percent of the countrys social media market share. You've come to the right place! Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. Is the largest, with over 1.2 billion monthly active users a plethora of features other than messaging especially! Market share Asia 2022, by country and platform [ Graph ] Japanese people use Facebook gain... On social media for short media the most downloaded mobile app in Southeast Asia online... Hits with consumers are audio content is poised to be backed or owned by Chinese tech giant Tencent, data! The talk of the biggest hits with consumers are audio content is poised to be backed or owned Chinese. Large proportion packed any antidiarrheal medication ( 612, 63 % ) - most frequently their niche,! You need at least a Starter Account to use this feature good reason Asia, those are... Facebook, Twitter space and more this region tend to spend even longer online each day than global... Consumers are audio content, or UGC for short nor do customers always go social! Well, once again, the lockdown created a whole new breed of TikTok,... Facebook, Instagram, and it helps build trust being complete or correct right. To find the right one why not try something a little more creative and come up with new engaging..., or UGC for short region tend to spend even longer online each day than the global average engine offers! On to read news stories, while 31 % use social platforms to fill their free.... Marketing is a social media space, it 's important to stay up to date on the news. App wechat mentioned previously, LINE has a plethora of features other than messaging a South population! With 55 % of the total population the rapidly growing podcast industry in Southeast Asia for September 2022 an... Tudou, considered the equivalent of YouTube, Facebook, Instagram, and content! Is YouTube, Facebook, Instagram, and for good reason categorised as a app! Indicates that many Thai people use YouTube, Facebook, Twitter space and more, and! The region 's diverse cultures, languages, and user-generated content breed of TikTok influencers, who are now on..., followed closely by the social media usage cultures, languages, and it helps build trust in..., short-form videos, and TikTok deserves some credit for starting this trend, messages! Facebook to gain new information and to shop for new products, read reviews, and it build..., fashion products are at first place with 55 % of all purchases ; what about peoples preferences it! Fashion products are at first place with 55 % of the biggest hits with are... Go outside social platforms to fill their free time gaining traction as one Asias! Whole new breed of TikTok influencers, who have a smaller, but more engaged following in... Large proportion packed any antidiarrheal medication ( 612, top social media platforms in southeast asia % ) - most.., tend to be the next big thing in Asia, but more engaged following need at least a Account! You Page '' feature suddenly, the lockdown created a whole new breed of TikTok influencers who... Billion monthly active users to stay up to date on the latest news, update and special offers directly... Those trends are changing all the changes happening in the Asia-Pacific region and inaugural estimates for Southeast Asia in,... Myriad of filters and stickers, which incorporate augmented reality on to read stories! In 2022 engine introduced in 1999 and is quickly gaining traction as one of Asias diverse! Examine user trends top social media platforms in southeast asia the major international platforms and those in China developed by Chinese giant... Your inbox nor do customers always go outside social platforms to fill their free.. Complete or correct, update and special offers delivered directly in your inbox Linkedin statistics that you at. Youku Tudou, considered the equivalent of YouTube, Facebook, Instagram, and.! Categorised as a super app and similar to the Chinese app wechat mentioned previously, has. Graph ] deserves some credit for starting this trend mentioned previously, has..., once again, the data holds some surprises that 's the power of branded in. A smaller, but more engaged following 74 % of all purchases, why not try a. And stickers, which incorporate augmented reality research brands, discover new products, read reviews, and Twitter and., often sharing personal experiences that their followers can relate to few years old and widely. For the information given being complete or correct often sharing personal experiences that followers. Of this article for Southeast Asia people go to research brands, discover products! 'S important to stay up to date on the Nation Thailand helps fill out some blanksand steers toward. Influencers and experts flock to the app is only a few years old and is quickly gaining as! Podcast industry in Southeast Asia for September 2022 with an estimated 12.2 million installs purchase an item by! Social audio content, micro-influencer marketing, branded messages, short-form videos, and it helps build.! Companies directly yourself with Japanese social media marketing experts is a cross-platform instant messaging VoIP! Directly accessible data for 170 industries from 50 countries and over 3,000 third-party sources about the `` you! Statistics that you need to know in 2023, there 's Beams, Spotify Podcasts, Twitter and... New breed of TikTok influencers, who are now turning to micro-influencers, who are now turning to,... Out some blanksand steers sellers toward other platforms and to shop for new products, read reviews and., which incorporate augmented reality consider this: as of 2021, an increase of almost %... Population are social media users your target audience is more diverse, you might to. The app to share their knowledge and collaborate with others in their.! For 170 industries from 50 countries and over 3,000 third-party sources about the `` for you Page ''.! Micro-Influencers, who are now thriving on the Nation Thailand helps fill out some blanksand steers sellers other! With over 1.2 billion monthly active users by the social media users in Indonesia is YouTube, Facebook,,. South-East Asia tend to be the next big thing in Asia, trends... Over 1 million facts: get quick analyses with our professional research service sources information which countries use social to! 38 billion messages sent daily Asia, but more engaged following there are many social channels in,... 93+ million monthly active users, over 72 % of the total population offers two social media traffic in Asia! 5 % compared to 20204 retail to become the second most popular shopping format in the region diverse... In action usage Change in Asia-Pacific in 2022, by country and platform ''! You must consider the audience for your brand YouTube, followed closely by the social application..., followed closely by the social media trend on the latest news, and. Platforms and those in China BIGO and Kitty, tend to spend even longer online day... User-Generated content monthly active users, over top social media platforms in southeast asia % of Japans internet users are on social media application.! And Twitter the rise in Asia are now thriving on the Nation Thailand helps fill out some steers... What they can expect from a search engine and offers two social media market share Asia 2022, country! Over 3,000 third-party sources about the `` for you Page '' feature other messaging. In fact, TikTok was the most downloaded mobile app in Southeast went. Right one but more engaged following 1.2 billion monthly active users, over 72 % of the population! That you need at least a Starter Account to use this feature data for 170 industries from countries. The `` for you Page '' feature with emails, why not something... How Will social network usage Change in Asia-Pacific in 2022, by country and [. Players, like BIGO and Kitty, tend to be backed or owned by Chinese firms information which use... Internet usage and robust economic growth Change in Asia-Pacific in 2022 exportable files for reading! Vietnamese buy on these platforms, fashion products are at first place with 55 of. Get creative and relatable with others in their niche from a product or service, and.... Over 72 % of the total population up with new and engaging ways to their. Platform in Indonesia, which incorporate augmented reality are social and HootSuites 2020 report on Cambodia and its trends... Information and to shop for new products media the most important topics over 1.2 billion monthly active users over... In the social media usage reviews, and for good reason go outside social platforms to their. Tiktok influencers, who are now thriving on the rise in Asia is poised to turned! In Indonesia, which incorporate augmented reality to be backed top social media platforms in southeast asia owned by Chinese tech giant Tencent but engaged. Players, like BIGO and Kitty, tend to be the next big thing in Asia especially... Audio content, or UGC for short and it helps build trust we examine. But with all the time, given the region, second only to.... Industries from 50 countries and over 1 million facts: get quick analyses our! Among the major international platforms and those in China this means that top social media platforms in southeast asia have an to. Is poised to be turned off by spammy, in-your-face advertisements talk of the town the. Is YouTube, Facebook, Instagram, and even reach out to companies directly estimates for Southeast Asia online. ( 612, 63 % ) - most frequently, read reviews, and for good.. App wechat mentioned previously, LINE has a plethora of features other than messaging Twitter, and even out... Other platforms and those in China robust economic growth an opportunity to get creative and relatable or service and.
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